Research, Reports & Programs
Ohio Department of Health Lead Abatement Tax Credit Program
Beginning in 2020, the Ohio Lead Abatement Tax Credit Program provides a state income tax credit to Ohio property owners who incur qualifying lead abatement costs in connection with an eligible dwelling. The tax credit is capped at $10,000.00 per taxpayer. Click HERE for criteria and eligibility information.
National Association of REALTORS®
The National Association of REALTORS® does research on a wide range of topics of interest to real estate practitioners, including market data, commercial, international, home buying and selling, NAR member information, and technology. Use the data they contain to improve your business through knowledge of the latest trends and statistics.
This list of reports is also available in alphabetical order by report title.
Market Data | Home Buyers and Sellers | Land Markets | NAR Member Information | Commercial Research | International | Technology
Market Data
Foot Traffic
Every month SentriLock, LLC. provides NAR with data on the number of properties shown by a REALTOR®. SentriLock Lockboxes are used in roughly a third of home showings across the nation. Foot traffic has a strong correlation with future contracts and home sales, so it can be viewed as a peek ahead at sales trends two to three months into the future.
Local Market Reports
NAR Research has local information on markets, state taxes and fiscal conditions, wealth gain by metro area, subprime ARM performance, mortgage conditions, the economic impact of real estate, and existing home sales and prices.
Mortgage Originators Survey
These surveys ask a sample of mortgage lenders about the QM rule’s impact on their business and how the rule could in turn impact consumers.
REALTORS® Confidence Index
The REALTORS® Confidence Index is a key indicator of housing market strength based on a monthly survey sent to over 50,000 real estate practitioners. Practitioners are asked about their expectations for home sales, prices and market conditions. In addition, the “Questions of the Month,” feature results of a timely aspect of the housing market.
State-by-State Economic Impact of Real Estate Activity
How is the housing market in your state affecting the local economy? These reports outline the total economic impact of real estate related industries on the state economy, as well as the expenditures that result from a single home sale, including aspects like home construction costs, real estate brokerage, mortgage lending and title insurance. Find out how much the real estate industry is affecting the gross state product for your area.
Home Buyers and Sellers
Profile of Home Buyers and Sellers
Each year, the NAR surveys home buyers and sellers to gather detailed information about the home buying and selling process. The Profile of Home Buyers and Sellers provides information on demographics, housing characteristics and the experience of consumers in the housing market, including the role that real estate professionals play in home sales transactions.
Home Buyers and Sellers Generational Trends Report
This report examines the generational differences of home buyers and sellers in the current real estate marketplace.
Investment and Vacation Home Buyers Survey
This annual report breaks down the share of home sales by primary residences, vacation homes, or investment properties, and presents several characteristics of the non-primary residence transaction.
Digital House Hunt
Google and NAR have collaborated to uncover trends and insights around digital media usage among home shoppers, whether they were looking for an existing home, a newly constructed home, or an apartment. Together, Google and NAR’s individual research results tell a cohesive story about today’s uber-connected home shopper.
Profile of Buyers’ Home Feature Preferences
Purchasing a home is an important life decision, and many factors can influence the home choices buyers make. The Profile of Buyers’ Home Feature Preferences examines the features buyers prefer when it comes to purchasing a home, as well as the differences in preferences when it comes to factors such as region, demographics and household composition.
Social Benefits of Homeownership and Stable Housing
This 16-page paper looks at how homeownership leads to positive social outcomes. It examines not only the ownership of homes, but also the impact of stable housing.
Creating Value in a Changing World
NAR commissioned this report to study the industry’s evolution in order to help set strategic direction for agents, brokers, and associations alike.
NAR Member Information
Member Profile
Based on a random sampling of NAR’s membership, the Member Profile strives to answer the question: Who are REALTORS®? It looks at a variety of economic and demographic characteristics, and business practices.
Commercial Member Profile
This report describes the business, transaction, and demographic characteristics of commercial members, and defines the property information needs of this segment of NAR membership. The Commercial Member Profile is available for download in our store.
Profile of Real Estate Firms
The National Association of REALTORS® Profile of Real Estate Firms is based on a survey of firm executives who are members of the National Association of REALTORS®. The report provides insight into the business characteristics, business activity, franchised firms, benefits and education at firms, and the future outlook of firms.
Commercial Research
Commercial Member Profile
This report describes the business, transaction, and demographic characteristics of commercial members, and defines the property information needs of this segment of NAR membership. The Commercial Member Profile is available for download in our store.
Commercial Real Estate Market Survey
The REALTORS® Commercial Real Estate Market Survey measures activity in the commercial real estate markets. It is designed to provide members with an overview of the market performance, sales and rental transactions, current economic challenges and future expectations.
Commercial Real Estate Outlook
This quarterly report covers the economic conditions underpinning current commercial real estate markets and presents trends in market fundamentals, investments and financing.
List of Markets Covered
Expectations and Market Realities in Real Estate 2014
This report gives commercial investors the information they need to make forward-looking changes to their approach to today’s market. It focuses on economic outlook, capital markets, highlights and expectations for the five major property sector markets, and a collective analysis of the commercial investment environment.
International
Profile of International Home Buying Activity
We live in a global marketplace. While all real estate is local, not all property buyers are. A significant share of home purchases are made by people whose primary residence is outside of the U.S. The Profile of International Home Buying Activity reveals the top five countries of origin for foreign home buyers and how these buyers are utilizing the services of REALTORS®.
Profile of International Home Buyers in Florida
The international real estate market, defined as non-resident foreigners purchasing residential real estate in this country, is important to Florida. Florida is the state which produces the largest share of U.S. residential home sales to international clients, accounting for 23 percent of total sales to international clients. NAR estimates these sales at $68.2 Billion to resident and non-resident foreigners.
Profile of International Home Buying in Miami
International sales are a growing market for Miami. Because of the cultural and linguistic challenges presented by these transactions, this is currently a niche market, but there is plenty of opportunity for REALTORS® interested in both commercial and residential sales to foreigners.
State-by-State International Business Reports
These downloadable reports look at international business activity by state, including the number of foreigners arriving from various countries, homeownership rates, and top exports.
Housing Price Indices: A Worldwide Overview of Real Estate in Recent Years
The international housing markets are critical in understanding changes in asset values and economic drivers in the world economy. This report from 2009 examines the availability of housing data on a country-by-country basis and assembles roughly comparable data over a significant time period to identify changing price levels in the international housing markets.
Land Markets
Overview of Land Markets Survey
This biannual report is conducted jointly by the REALTORS® Land Institute and NAR. Its focus is to present accurate information on current trends in the land markets and on the general state of land sales. The data in the report is generated from survey responses from land professionals from across the United States.
Technology
Digital House Hunt
Google and NAR have collaborated to uncover trends and insights around digital media usage among home shoppers, whether they were looking for an existing home, a newly constructed home, or an apartment. Together, Google and NAR’s individual research results tell a cohesive story about today’s uber-connected home shopper.
REALTOR® Technology Survey
This survey provides an overview on REALTORS®’ technology usage and needs specifically: social networking, lead generation, and more.
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NAR Web Site Traffic Statistics
Find out who visits NAR’s Web sites, realtor.com® and REALTOR.org, and how often. Learn what’s important to fellow REALTORS® and the general public plus know realtor.com®’s position in the real estate vertical marketplace.
See all reports.